Abstract:
Relevance of the research. Digital innovations are increasingly penetrating all areas of business operations and management. Today's companies are often faced with the choice of introducing digital innovations or ceasing to exist. Therefore, the study of how to make the implementation of digital innovations in the financial management of the company as effective as possible is a modern and relevant topic of research. The purpose of the study: The article aims to investigate the role, advantages, and disadvantages of digital innovations in the financial management of the company, as well as to determine current trends in digital innovations and the degree of their integration into the activities of companies. Methodology: Used methods: analysis and synthesis, the method of economic-statistical analysis, graphic methods. As a result of the study, the necessity of implementing digital innovations in the financial management of the company was established, the advantages and disadvantages of this process were identified, the priority areas of innovation implementation, and the main barriers to their implementation were outlined. The range of modern digital innovations in company finance was presented and the percentage of companies that use them was determined. The novelty of the research consists in comparing the theory and practice of implementing digital innovations in the management of company finances by determining the share of companies that use new technologies. The practical significance lies in the possibility of applying the results in the activities of companies planning to introduce digital innovations.
