Abstract:
In the article, from a modern standpoint, the content of the basic concepts of the study is
clarified and disclosed: "educational technologies", "educational strategy", "educational
potential", "educational climate", "strategic educational position" of the organization;
"Educational and technological competence of a university teacher". The set of principles
governing the process of adaptive design and implementation of educational technologies in
postgraduate education has been substantiated: socio-political, reflecting the target setting of
society and the state on the development of the education system and increasing the
competitiveness of university graduates (focus on the needs of the individual and the
requirements of the labor market, target prospects, accessibility and openness); systemic,
determining the integrity of the former professional competence of a graduate (consistency,
continuity, hierarchy of educational technologies); specific, revealing the features of the process
of designing and implementing educational technologies adapted to the conditions of
postgraduate education (dynamism, phasing, reliance on generalized educational technologies,
modularity, multiplicity, alternative design solutions).