Ідентифікація диджиталізації як напряму інноваційного розвитку сучасного підприємства

Abstract

In accordance with the conditions of development of the modern economy, the business faces the task of the most efficient use of resources and providing opportunities for permanent stable retention of its own market position. All this is possible only by following modern trends, one of which today is the digitalization of social and economic processes, activities of enterprises, and organizations. To understand the extent of the implementation of digitalization approaches in the functioning of enterprises, it is necessary to pay attention to the analysis of statistical data and identify the main directions for improving the economic situation in enterprises with the active implementation and use of modern digital technology. The purpose of the study is to conduct an economic and statistical analysis of the main indicators related to the digitalization of Ukrainian enterprises and to develop relevant recommendations based on the results of such analysis. During the research, the following methods were used: economic and statistical analysis, deduction and induction, the method of comparisons, and graphic methods. Based on the results of the research, the main trends regarding the innovative activity of Ukrainian enterprises, innovation costs and sources of financing innovative activities were determined. A number of recommendations regarding increasing the efficiency of the digitization process at Ukrainian enterprises are offered. Formed recommendations can be used by state managers and management of enterprises as a basis for making management decisions regarding the digitalization process at enterprises.