Abstract:
The article develops a business process for assessing and managing the profitability of companies operating in the field of information technology and establishes that in order to qualitatively analyse the state of profitability and opportunities to improve the company's financial performance, it is necessary to carry out a comprehensive analysis of financial activities as well as to determine how the company can increase absolute and relative profitability indicators. The study was aimed at achieving the goal of generalising theoretical and methodological provisions and developing practical recommendations on the process of assessing the profitability of companies operating in the field of information technology. In the process of building a business process for assessing and managing the company's profitability, attention is focused on the fact that the results of the profitability analysis should be used to further substantiate the strategic directions of the company's financial development. The obtained results allowed asserting that for effective management of the company's profitability, it is necessary not only to analyse the income statement but also to take into account the indicators of cash flows from various activities, which will allow planning more qualitatively and reasonably measures to improve the company's financial results and optimise its financial development strategy
