Abstract:
The main subject of this scientific research paper is a post-modern perspective for contemporary culture development, including a specific philosophic vision, distinctive features of mass culture of this era, as well as all its attributes, visible signs and outward manifestations. In a large extent Postmodernity is considered as a socio-cultural, philosophical-historical conception for the world's perception in the post-industrial era, when phenomenon as information, virtualization, reintegration, NBIC-convergence, cultural globalization etc. occur a deep transformation of the previous ideology (i.e. Modernity). But it's hardly possible to explore, to enlighten, to comprehend the Postmodernity phenomenon without understanding the adjacent (and also extremely controversial) cultural movement as "postmodernism" is. It appears in a few semantic variations. Firstly, it's a certain cultural trend that combines structurally similar phenomena in a global scope of social life and culture, beginning from the second half of the XX century, since the mankind had known two world wars with all their catastrophic consequences, and then came the general disappointment in many "rational values" (so-called "metanarratives crash"). The intellectual elite in different societies has focused on the search for new grounds for the construction of a new ideology. But here we have at least two problems. On the one hand, there has appeared understanding it's not so easy to find as equally significant and consolidating ideas, as the former global sociocultural project (i.e. Modernity) had suggested. On the other hand, the information factor is indicated on the world cultural & historical horizon since 1970s, when information becomes crucial point, changing the face of human civilization, lifestyle, ideology, values, and an attitude towards many institutions (including the Intellectual property). In order to comprehend all that has happened in such a short historical period it was necessary to use an alternate philosophy. Thus, probably so-called post-nonclassical type of philosophy was arising, taking into service interdisciplinarity, deconstruction and some other instruments. But this philosophy still did not answer the questions as follows: what is that – the "postmodern culture"? does it have its own grounds, its own content and values? or whether is it based entirely on borrowed artifacts of previous cultural epochs, on using citation, or unbelievable hybrids, or simulacra, or "words games", or other "intellectual tricks"? or all that mentioned are essential elements in the process of a new cultural reality formation? Perhaps this study will take the social philosophy a little closer to the answers. Anyway, for us the quest for answers to designated questions is a necessary process. Because at present we obviously do not have other more productive technologies in the research of "Postmodernity" as the most probable socio-cultural context for the development of Intellectual Property institution.
