Abstract:
The relevance of the problem under study is stipulated by the need to stabilize the
market for tourist services in existing restrictions caused by the SARS-CoV-2
pandemic. The purpose of the research: The purpose of the article is to develop
integrated measures for the formation of transport and logistics clusters to increase
the synergetic effect of the proposed activities aimed at raising the mobility level of
potential consumers of tourist services. Methods of the research: The main research
methods include predicting and simulating; they make it possible to consider the
problem of forming the package of tourist and transport services as a process of
targeted monitoring and optimization of tourist routs. Results of the research: The
article presents the concept of creation of the network of transport and tourist
clusters in Poland and its functioning; large rail carriers are the core of the clusters.
Practical significance: The proposed models for the formation of a package of tourist
services are aimed at increasing the synergetic effect for all cluster participants, as
well as at the development of tourist activities during the pandemic.
