Educational marketing as a basis for the development of modern Ukrainian society and the state

Abstract

This study is aimed to contribute into the improvement for 'educational marketing' as one of the essential and defining areas that accelerates a comprehensive social development of today's Ukraine, strengthening the intellectual potential of Ukrainian society and the State. The methodology used in the research allows developing a renewed strategy of educational marketing, which would take into account the system of professional education based on marketing policy, focused on a set of marketing patterns. The research gives a general understanding of what material & technical, legal-organizational, socio-economic, and mental problems Ukraine's contemporary education system functions with. The emphasis is made on the problems of the Higher Education reforming. The scientific novelty element consists in the proposal to create a profile package of a modern senior- and middle-level specialist, focusing higher education institutions on the development of marketing skills for these specialists.

This study is aimed to contribute into the improvement for 'educational marketing' as one of the essential and defining areas that accelerates a comprehensive social development of today's Ukraine, strengthening the intellectual potential of Ukrainian society and the State. The methodology used in the research allows developing a renewed strategy of educational marketing, which would take into account the system of professional education based on marketing policy, focused on a set of marketing patterns. The research gives a general understanding of what material & technical, legal-organizational, socio-economic, and mental problems Ukraine's contemporary education system functions with. The emphasis is made on the problems of the Higher Education reforming. The scientific novelty element consists in the proposal to create a profile package of a modern senior- and middle-level specialist, focusing higher education institutions on the development of marketing skills for these specialists.